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FOR IMMEDIATE RELEASE CONTACT: KidStuff Public Relations Lisa Orman • 608-767-1102

Sprechen Sie Deutsch? No Translation Needed At HABA's Beautiful Website For Americans Desiring The Best, Worldwide, For The Kids In Their Lives

Skaneateles, NY (July 19, 2012) – Got kids? Then Internet shopping just got a whole lot more colorful with the debut of HABA's American website, The German-based toy company -- specializing in European-crafted children's products -- opens its virtual doors to more than 1,000 items from a $2.79 wooden play food baguette to a $349.99 Rose Fairy Play Tent. With a long list of categories from products, awards and safety to customer services like a blog, wish list and checkout counter, this website is for the cultivated shopper.

Long before the computer-age, toymaker Klaus Habermaass founded the company in Germany in 1938 to bring wonderful wooden toys to children everywhere. His dream has certainly come true! HABA, still owned by the Habermass family, is famous as a wood manufacturing company known for its high-quality baby and children’s toys, as well as children’s games and furniture -- a “single source supplier” for children. HABA also offers melamine dishes, games, room décor and outdoor sand and water toys. Its award-winning products may be found in well-stocked specialty toy stores around the globe.

For those that prefer to shop from a keyboard, window-shopping at requires no passport and you might qualify for free shipping! The brightly colored website is easy to navigate with a left-handed column designed to zoom in on your interest of the moment. Shop by price, age, awards or a descriptive category. Click on "outdoor toys for kids" and your screen opens to over 100 must-have products! Narrow your search to 3-year-olds and 40+ toys pop up. Sand buckets; play tents, a nifty Terra Kids Beaker Magnifier ($3.59) and more fill the screen with two pages of kid-pleasing products.

For folks who like to browse online but prefer driving to a store to see HABA's wonderful display of juvenile products, there's an online spot for that! Click on "store locator" and then choose a state. Alaska lists six shops (!). All 50 states plus Puerto Rico and Washington, DC are listed, as HABA products are sold in hundreds of specialty shops coast to coast.

Beyond shopping, this clever site educates parents, grandparents and favorite aunts about safety issues, product development, corporate philosophy and even an array of YouTube videos. There's a spot for instant product registration for HABA's swings and seesaw. A long list of environmental protection initiatives and descriptions of materials (timber, stain, fabric, plastics) are itemized in easy-to-follow paragraphs.

Perhaps the best spot online is the HABA blog full of up-to-the-minute news, inside tips and news clips written by mom bloggers, journalists and consumers. Scroll down to see Parents magazine June 2012 issue with a pictorial on a "darling little pram" or NY Metro Parents "Stuff We Like" June 2012 column: Salad Days - Experts recommend that pretend play should have an important place in your tot’s life, right alongside flash cards and ABCs. And we haven’t met a kid yet who doesn’t love to dole out his imaginary kitchen creations for parents to “taste.” Give your little chef this Salad Bowl in Summer Charm set from HABA, which includes a shatterproof melamine bowl (it matches the Summer Charm tableware set from the same company) and five veggies ready for tossing: pale green salad leaves, dark green olive slices, mushroom slices, onion rings, and tomato slices. This is the kind of pretend food you can relish sampling—and maybe one day, your kid will prepare you the real thing (Ages 3 and older; $13.49;

For social media followers, links to Pinterest, Facebook, Twitter, Google+ and more are displayed along the top bar of each HABA web page. A "Search" button allows instant access to a specific item or a suggestion among the 1000+ products. Be the first to review a product to share with other customers by filling out a quick and simple form. Click on "HABA Worldwide" and discover how the toymaker from Bad Rodach, Germany wound up with a US headquarters in Skaneateles, NY in 1980. HABA also shares stories about its subsidiaries in France, Great Britain and Asia. HABA is truly a global force where childhood is celebrated everywhere, every day.

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