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Go Wild!

New animals available in the Little Friends Collection

Go on a New Adventure

Nature is the most exciting playground.

Terra Kids includes research toys and classic outdoor equipment designed for discovery and adventure.

Explore Terra Kids

Off to Bed!

New from the My Very First Games collection comes a memory game for sleepy animals. Race to find their favorite stuffed toy and get your animal to bed first!

Say Goodnight!

Celebrate the Season

My First Advent Calendar: Each day your child will be delighted as they reveal a new farm friend.

Celebrate Together

New Little Friends Stable

The Happy Horse Riding Stable has everything to care for Horse Abby and Horse Tara.

Discover the stable

Premium Quality Educational  Children's Toys

Combining the high quality of classic heirloom toys with the convenience of ordering from online toy stores, HABA USA offers products that can connect generations and last for years. These durable toys and games will provide hours of entertainment and help children learn through playtime.

HABA is a family-run company that has been in operation since 1938. We understand the value of bringing families together and items that last. As a company, we believe that children are the most important things in life. That’s why it’s our mission to create premium, educational children’s toys to help kids grow into creative, imaginative people. 

Shop By Age

At HABA USA’s online toy store, we offer a wide range of educational toys and games for children of all ages. From classic toys for infant development to outdoor science and exploration gear for older children, we’ve crafted and curated a selection of high-quality toys to inspire learning and discovery. 

Featured Products

All of our online kids’ toys help children grow, last for years, and bring families together. But these are some that customers and staff alike have loved. We’ve featured just a few of our favorite toys and games for all ages to help point you in the right direction for your little one!


If none of these children’s toys strike your fancy, feel free to reach out to us anytime. We pride ourselves on our superior customer service and would be happy to answer any questions about the design or creation of our products.

Shop By Category

At HABA USA, we specialize in providing heirloom-quality children’s toys that are perfect for any type of play. Teach your children problem-solving skills with our collection of educational board games or practice empathy with puppets and soft, washable baby dolls. Explore our entire selection of products by category and create memories that will last a lifetime.

Beach & Outdoor Toys

Early Learning

Little Friends

Kullerbu Track System

Wood Building Blocks

Baby Toys

Games

Dolls

We Don’t Just Sell Toys!

We offer phenomenal collections of kids’ toys online that encourage early development, promote learning, and stimulate the imagination. At HABA, you can buy toys and games for all age groups that the whole family will love!


Our family-owned and operated German toy company has been creating educational and fun children’s toys and games for over 80 years. We have impressive selections of quality toys for babies, toddlers, and children.


Our products are designed for parents and grandparents to enjoy with the special little ones in their lives. Your family will cherish the fun memories they create while playing, laughing, and learning with HABA toys for years to come.


Feel confident you’re buying children’s toys that strengthen crucial developmental skills, benefit educational growth, inspire playful activity, and spark creativity. Explore incredible collections of kids’ toys online, here at HABA USA!