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HABA USA President Lea Culliton Wins M2Moms® Award
by Andrea Elliott
M2Moms® "Full Circle Award" recognizes leaders marketing to moms
CHICAGO, IL – Nov. 2, 2012 – Lea Culliton, President of HABA USA www.HABAusa.com, the US division of the German-based toy company specializing in European-crafted children’s products, was presented the “Full Circle Award” at the 8th Annual M2Moms® – The Marketing to Moms Conference, Oct. 22-24, 2012, Chicago www.m2moms.com. “The Award, now in its fourth year, is given someone who takes what they learned at M2Moms® and applies it in their business to improve their sales and marketing results with today’s moms,” stated Nan McCann, M2Moms® producer.
“After last year’s M2Moms® Lea presented what she learned to her corporate board in Germany and with their go-ahead literally reinvented and modernized the toy maker’s entire approach to marketing to moms. Today HABA is heavily engaged with moms on almost every digital channel,” McCann explained. “It’s gotten to the point that she’s become the go-to person for social media throughout her company and even the specialty toy industry as she sits on the American Specialty Toy Retailers Association (ASTRA) as a board member.
“Lea is a perfect example of what M2Moms® is all about,” McCann continued. “Sometimes people come to M2Moms® and life changes. Maybe they learn something that causes them to redo a plan and make it better. Perhaps they meet someone who is exactly the expert they need for a project. Or, they have a moment of inspiration that launches something new that never existed before.
“M2Moms® is dedicated to helping marketers improve their marketing efforts to today’s ever-evolving moms. Mom is the modern family’s most important decision maker in virtually every consumer industry and product category. It is precisely because of moms’ purchasing power that M2Moms® draws attendance from a truly diverse and comprehensive list of brands,” McCann added., “including Microsoft, Kellogg’s, Evenflo, IKEA, Mead Johnson, GM, Allstate, Heinz, Symantec, Hasbro, BBC, NBA, Procter & Gamble, Wyeth and Coca-Cola. They all recognize that marketing to moms is critical to continued brand growth and market share.”
M2Moms® is presented by Lifetime Television. M2Moms® sponsors include Title Sponsor: Yahoo!; Associate Sponsors: House Party, Ketchum, Mom Central, Destination Maternity, School Family Media, The Bump, WebMD, AOL, Mom 365, Weber Shandwick, The Motherhood, Fleishman Hillard, Publicis Kaplan Thaler; Showcase Sponsors: Quester, Carolina Pad, Experian, The God Box, Female Factor, Zeldis Research, GGP, VolunteerSpot, Habitat For Humanity/Women Build; Workshop Sponsors: Child’s Play Communications, The Marketing Store Worldwide, 360 PR, Specific Media, Eric Mower + Associates, Edelman, Ogilvy Public Relations & The Geppetto Group, Modern Family, Mom It Forward, Sway Group; Video Content Resource: Snippies. M2Moms® 2012 proudly supports the March of Dimes.
For M2Moms® information: www.m2moms.com or 860.724.2649 x11. M2Moms® is produced by PME® Enterprises LLC, 912 Silas Deane Hwy., Suite 101, Wethersfield, CT 06109.