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HABA honored with not one, but two T.O.Y. (Toy of the Year) Awards from FamilyFun magazine

Posted by Andrea Elliott on Oct 18th 2012

In this kid-tested competition, the family judges deemed Henry HABA Strong Armor and HABA’s Expedition Dino game to be worth of inclusion among the 21st annual T.O.Y. winners SKANEATELES, NY – One of the most coveted awards in the world of toys, the FamilyFun magazine T.O.Y. (Toy of the Year) Awards, has just been announced and HABA Toys had landed two of its most creative offerings among the winners. HABA’s Henry HABA Strong Armor and Expedition Dino were among the 30 winners for this holiday season in the 21st Annual T.O.Y. Awards announced and featured in the magazine’s November 2012 edition, which hit newsstands nationwide on Oct. 18. What sets the FamilyFun T.O.Y Awards apart from other recognitions in the toy industry is that the magazine uses actual kids as the ultimate judges. More than 300 toys and games for children were submitted from toy manufacturers the world over for consideration and these were sent out across the United States to dozens of families – and children, of course – for road-testing and evaluation. Based on the feedback from actual play the magazine each year selects the top 30 toys as award winners. “To get even one product to be recognized in FamilyFun’s T.O.Y Awards is quite an honor, but having two award winners this year leaves me humbled, stunned and quite proud,” said Lea Culliton, President of HABA USA. “FamilyFun is one of the greatest sources for families with children under 12 to help make family time more creative and meaningful. Millions of readers each month rely on it for ideas on cooking, celebrating, volunteering, travel, activities and, of course, toys and games. We are so honored.” In its citation for the Henry HABA Strong Armor, targeted to children 3 to 6 years old, the magazine wrote: “A knight is only as good as his armor, and our brave testers judged this padded fabric breastplate far superior to knavish plastic costumes. It’s handsomely detailed and comfortable even during battles with dragons. The top add-on accessory was the mace, a plush spiked ball and chain. “My son slept with his,” reports one sire. Additional pieces, including helmet, shield, sword, and lance, sold separately.” For complete details on the Henry HABA Strong Knight collection from HABA read our blog post by clicking here. Writing of HABA’s Expedition Dino game, a top choice for kids 5 to 8 years old, FamilyFun said: “A cardboard dinosaur is embedded in a stack of boulder blocks in this clever excavation game. There’s a hammer and chisel to knock out a block bone side up – just don’t knock over the dino!” For a much more detailed description and review, with several photographs, of HABA’s Expedition Dino game click here. Henry HABA Strong Armor and the full collection of Henry HABA Strong Knight gear, as well as HABA’s Expedition Dino game and hundreds of other creative and education toys, games, arts and crafts from HABA are available at finer toy stores throughout the country. To find a HABA merchant near you visit our Store Locator. HABA USA is the American manifestation of the famous German toymaker HABA and Habermaass Corp., founded in the Bavarian forests in the 1930s as a maker of hand-crafted wooden toys. Today the tradition of fine wooden toys lives on at HABA, and it has been joined by a wide range of toys, games, dolls and accessories, arts and crafts for kids, and kids’ room décor items, all manufactured to exacting standards under the design and guidance of German toymakers still in the Bavarian forests.