Welcoming Our New Partners in Play

Let’s Meet the New Crew

At HABA, we believe childhood should be filled with wonder, creativity, movement, imagination, and meaningful connection. For more than 88 years, we’ve created toys that encourage children to explore the world through play while supporting families every step of the way. That commitment has always guided us, from our sustainably crafted wooden toys to our beloved games, dolls, and open-ended play experiences. Today, we’re excited to expand that world of play even further.

We’re welcoming thoughtful new brands to the HABA website: Miniland, Mentari, Bella Luna Toys, and HABA Pro. Each brings something unique to the playroom while sharing values that matter deeply to us: creativity, child-led learning, sustainability, inclusion, and purposeful play. These new partnerships aren’t about adding more noise to the toy shelf. They’re about expanding the kinds of play experiences families can access with toys that align beautifully with HABA’s long-standing philosophy of education through play.

Bella Luna Toys: Nature-Inspired Play Rooted in Waldorf Principles

Few things feel more magical than watching a child completely immersed in imaginative play.  A wooden arch becomes a bridge. A dollhouse transforms into an entire world. Bella Luna Toys embraces this kind of gentle, imaginative childhood beautifully.

Rooted in Waldorf-inspired principles, Bella Luna Toys creates thoughtfully crafted toys and play furniture designed to nurture creativity, sensory engagement, and meaningful exploration. Their collections focus on natural materials, calming aesthetics, and developmentally appropriate play experiences that encourage children to slow down and connect deeply with their environment.

What We Love About Bella Luna Toys:

• Rooted in Waldorf-inspired play principles
• Made from natural materials with non-toxic finishes
• Encourages sensory exploration and imaginative storytelling
• Supports calm, child-led, developmentally appropriate play
• Beautiful play furniture and toys designed to inspire creativity
• Helps create nature-connected, inviting learning environments

Shop our entire collection of Bella Luna Toys products.

Miniland: Dolls and Toys That Celebrate Inclusion and Empathy

Miniland’s award-winning dolls and educational toys are thoughtfully designed to foster empathy, confidence, inclusion, and social-emotional growth. Designed in Spain, their collections place a strong emphasis on representation and accessibility, helping children see themselves and others reflected in play.

Beyond their beloved dolls, we also appreciate Miniland’s thoughtfully designed baby toys and eco-friendly sand toys, which encourage sensory exploration, open-ended outdoor play, and early developmental skills. Their sand toys, made from recycled plastic, and recycled cotton doll clothing reflect a meaningful commitment to sustainability and responsible design.

Those values align strongly with HABA’s own long-standing dedication to sustainability, durable playthings, and environmentally conscious manufacturing.

What We Love About Miniland:

• Award-winning dolls designed to foster empathy and inclusion
• Handcrafted in Spain with a focus on representation and diversity
• Encourages social-emotional learning and confidence-building
• Sand toys made from eco materials for durable play
• Educational toys designed for meaningful, purposeful play
• Baby toys made to encourage sensory play with child-safe materials.

Shop our entire collection of Miniland Dolls, Educational Toys, Sand Toys, and Baby Toys

Meet Mentari: Sustainable Wooden Toys and Furniture

Crafted from responsibly sourced rubber wood, Mentari toys and playroom furniture is designed to support whole-child development through purposeful play. Their collection encourages children to experiment, problem-solve, collaborate, and imagine freely while engaging with thoughtfully designed toys made from sustainable materials.

Their toys work beautifully in homes, classrooms, homeschool environments, and play spaces because they leave room for children’s ideas to take center stage.

What We Love About Mentari:

• Crafted from responsibly sourced rubber wood
• Encourages open-ended, imaginative play
• Supports fine motor skills and problem-solving
• Designed for collaborative and social play experiences
• Beautifully balances sustainability, function, and creativity
• Ideal for homes, classrooms, and learning spaces

Shop our entire collection of Mentari toys and furniture.

HABA Pro: Spaces Designed for Learning Through Play

We’re also proud to spotlight HABA Pro, a trusted leader in creating thoughtfully designed learning environments for children and educators. With more than 88 years of experience, HABA Pro partners with schools, childcare centers, and professional spaces to provide innovative furniture and spatial solutions that support children at every stage of development.

Known for exceptional quality, safety, and purposeful design, HABA Pro helps create engaging environments where children can learn, explore, collaborate, and grow. From flexible classroom layouts to child-focused furnishings, every solution is designed to support creativity, independence, and meaningful interaction.

What We Love About HABA Pro:

• Innovative furniture and spatial solutions for learning environments
• Designed to support children from early childhood through primary education
• Helps educators create flexible, adaptable learning spaces
• Focused on safety, durability, and child-centered design
• Encourages creativity, collaboration, and engagement
• Backed by more than 85 years of educational expertise

Shop our HABA Pro Sensory Classroom Products.

A Shared Commitment to Sustainable Play

One of the things that connects HABA, Miniland, HABA Pro, Mentari, and Bella Luna Toys is a shared belief that toys should be made thoughtfully both for children and for the future they’ll inherit.

Families today are paying closer attention to:

• Sustainable toys
• Eco-friendly materials
• Non-toxic finishes
• Durable heirloom-quality products
• Ethical production practices

At HABA, sustainability has been part of our story for decades. Our commitment includes responsibly sourced wood, environmentally conscious production methods, energy-efficient manufacturing, and long-lasting toy design. We’re proud to partner with brands that share these priorities and continue moving the toy industry toward more intentional, sustainable practices.

Curated for Curious Kids

We know families have endless options when it comes to toys. That’s why thoughtful curation matters. Every brand we carry is chosen with intention not only for beautiful products, but for shared values around childhood, creativity, learning, sustainability, and meaningful play. Together with HABA, they create a larger world of purposeful play designed to support children as curious, creative, emotional, imaginative, growing human beings. And honestly, we couldn’t be more excited to welcome them.

As we continue growing the brands we share, our goal remains the same as it has always been: to support children and families through meaningful play experiences that inspire connection, imagination, and discovery. We’re so happy to introduce you to Miniland, Mentari, Bella Luna Toys, and HABA Pro and we can’t wait to see the worlds of play your children create with them.

What other brands would you like to see on HABA USA? Drop a comment below and let us know!