TD Monthly - HABA named U.S. Distributor of Lilliputiens Soft Toys
HABA has been named the U.S. distributor of Lilliputiens, a Belgium-based line of whimsical and colorful rattles and soft toys. The line will launch at the upcoming Toy Fair, set for Feb. 10-13 in Javits Convention Center in New York.
The Lilliputiens line, which includes rattles, puppets and squeakers, was created by five mothers for babies and toddlers. Each toy has its own story - often with a fairy tale theme - and the idea of the line is to create a magical world for little ones, HABA said is a release.
The line includes reversible Red Riding Hood and Snow White puppets, which each convert into two other characters from their respective fairy tales, $48 each; reversible rattles that can attach to a stroller or car seat, $15; a wolf hand puppet with three little pigs, $65; and a line of squeaker toys in eight animals including hen, dog and dragon, $15, among others.
HABA will have a small selection of Lilliputiens in its main Toy Fair booth, space 451. The entire line can be seen in the Land of Lilliput booth, space 5778.
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