TD Monthly - HABA named U.S. Distributor of Lilliputiens Soft Toys

HABA has been named the U.S. distributor of Lilliputiens, a Belgium-based line of whimsical and colorful rattles and soft toys. The line will launch at the upcoming Toy Fair, set for Feb. 10-13 in Javits Convention Center in New York.
Lilliputiens’ Ophelie and her Chicks Puppet set
The Lilliputiens line, which includes rattles, puppets and squeakers, was created by five mothers for babies and toddlers. Each toy has its own story - often with a fairy tale theme - and the idea of the line is to create a magical world for little ones, HABA said is a release. The line includes reversible Red Riding Hood and Snow White puppets, which each convert into two other characters from their respective fairy tales, $48 each; reversible rattles that can attach to a stroller or car seat, $15; a wolf hand puppet with three little pigs, $65; and a line of squeaker toys in eight animals including hen, dog and dragon, $15, among others. HABA will have a small selection of Lilliputiens in its main Toy Fair booth, space 451. The entire line can be seen in the Land of Lilliput booth, space 5778.

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