About HABA


Who We Are

HABA USA is the exclusive American importer of HABA toys and games designed by our parent company in Germany. These educational toys are known for their heirloom quality, durability, and emphasis on child learning and development.

HABA USA is also the exclusive importer and distributor of two other brands:

  • Spielstabil (pronounced speel-sta-beel) is a phenomenal-quality, indestructible, color-fast line of beach toys, many of which are still made in Germany.
  • Hubelino (pronounced who-ba-lee-no) is a German-based manufacturer of building bricks and games that are fully compatible with common systems for interlocking toy blocks.

Where We Come From

We’ve been a family-owned company for over 80 years. In uncertain times and with limited capital, HABA’s founder, Eugen Habermaaß, created a company that he navigated through a world war and extreme economic turbulence. When he died, it went to his wife, and then his son. It is still operated by the Habermaaß family today.

In 1980, HABA purchased Skaneateles Handicrafters, a small wooden toy company from central New York State. Skaneateles Handicrafters became TC Timber, and then the modern HABA USA.

What We Believe

Everything we do is based on child growth, development, and happiness. We believe that children are the most important thing in life, so everything we create is designed to make a child’s eyes light up and help them have fun while learning and growing.

But that doesn’t mean we ignore adults. HABA USA emphasizes social responsibility and environmental sustainability. The toys we sell are designed to last for years, keeping trash out of landfills, and are made from wood that is sustainably sourced. And we know that our employees and partners are among our greatest resources. We aim for success and fairness in everything we do.