Our Vision, Mission, and Values

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A company with families as a target group and with employees experienced in this regard, since most of them have families themselves, knows how to think and act with different generations and sustainability in mind. This is what makes us unique and the home of our brands and all the people who work for us.

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Our Vision

Why we do what we do.

YOUR CHILDHOOD MAKES YOU WHAT YOU ARE.

Children‘s abilities are the most valuable creative asset in our society. It is our vision to enable all children to use these skills in their everyday lives as adults. Self-determined children with an open and optimistic attitude are the best thing to ensure good.

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Girl jumping off a log

Mission Statement HABA FAMILYGROUP

CHILDREN CAN DO ANYTHING.

We shape the future for children. To achieve this, we use everything that makes us what we are: our imagination, our passion and our skills. We follow our own path because we truly believe in it.
We create lasting values. We do everything with the next generation in mind. We combine vibrant creativity with the prudence and strength of a family business. This is what makes the HABA FAMILYGROUP unique, energizing our brands and all the people who work for us.

We know from over 80 years of experience:

CHILDREN CAN DO ANYTHING. SUPPORTING THEM IN THIS IS OUR MISSION.

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Children running through the field

Our Values

To grow together with people

For the HABA FAMILYGROUP children and their families are the main focus. It is for them that the family business develops unique solutions and products all about education, play, fashion, family life and health.

Our values create a common identity within the HABA FAMILYGROUP. They describe what we’re all about and how we tackle things.

Genuine
We are perfectly imperfect and know what our roots are.

Team spirit
We enjoy creating unique things together every single day.

Enthusiasm
We work for the most beautiful target group in the world and we put our heart and soul into it.

With future generations in mind
We use resources responsibly and look to the future with curiosity.