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Haba Rolls Out Old-fashioned Boxed Games With A 2012 European Flair

Posted by Andrea Elliott on May 29th 2012

FOR IMMEDIATE RELEASE CONTACT: KidStuff Public Relations Lisa Orman • 608-767-1102 lisa@kidstuffpr.com Skaneateles, NY (December 14, 2011) – Think back to one of your childhood’s best memories and it probably includes a rousing round playing a simple boxed game. No ear buds, batteries or electrical outlets were needed. The joy came from being with family, following the rules, taking turns, waiting and anticipating the next move. German toymaker HABA, over 70 years young, appreciates the pleasures of a simple table game. They’ll be launching dozens of new ones at their bountiful Booth 319 at the American International Toy Fair in February. Each of the new games has been designed with European craftsmanship and an eye to beautiful details for children as young as toddlers. Board games are rich in learning opportunities. Even at age 2 or 3, children can learn color recognition, numbers, lengthen their attention span and improve eye-hand coordination. As they mature they acknowledge wonderful life lessons -- luck can change in an instant, lively interaction with others is a prize in itself. At HABA, value and handsome design go hand in hand. All games are designed in Germany and manufactured either in Germany or China. These 13 new games are priced from $6.49 to $37.99. Download Press Release (pdf)