null
HABA Dinosaur Collection Featured in Earnshaw's Trade Magazine

HABA Dinosaur Collection Featured in Earnshaw's Trade Magazine

Posted by Andrea Elliott on Jul 10th 2015

earnshaws-july2015earnshaws-dawn of the dino HABA USA's Dinosaur Sand Glove and Dino Silicone cake molds are featured in the most recent issue of Earnshaw's which is the voice of the children’s fashion and juvenile product industry. Retailers and brand executives rely on the magazine to hone their retail strategies and merchandising techniques, keep their assortments fresh and stay on top of the latest trends, technology and industry news.

Dinosaurs will walk the earth once again this fall, or at least the children’s section of your favorite store. Look for these prehistoric reptiles to appear in books, games and in the form of plush toys and baby accessories. Riding on the Tyrannosaurus-size tail of the Jurassic World film, which hit theaters last month, kids will go nuts for all things dino— and so will parents, notes John Kell, senior reporter for Fortune magazine. “Nostalgia for old brands is a major reason that licensed properties can be hot sellers in the toy aisle today.” He explains, “Let’s say you were 14 when the original film was released in 1993. Today, you would be 36 years old—old enough to have children, and you might want to buy the toys for your kids to play with based on your love for the first few films.” But don’t worry, these dinos aren’t nearly as scary as the ones you remember. Look for bright colors, toothless smiles and, in some cases,funky socks to help make these Mesozoic-era critters nursery-room-ready. —Tara Anne Dalbow