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HABA Adopts Beloved German-based Dollmaker Götz

Posted by Andrea Elliott on Jan 8th 2013

FOR IMMEDIATE RELEASE Götz Dolls Return To Toy Fair With New Address @ HABA's Booth 451 The big news in Toyland this season is the return of the beloved Götz product line to American toy shelves. Considered by many doll enthusiasts to be the finest vinyl play dolls and artist dolls in the world, their new address will be spelled H-A-B-A at the American International Toy Fair's Booth 451. Götz will showcase its latest line of Muffin, Aquini and 18” Precious Day standingdolls with matching accessories. The history of Götz is as storied as HABA's. A mere 12 years after the founding the wooden-toy maker, HABA, another German toy company was born. In 1950, Marianne Götz handcrafted beautiful dolls while her husband, Franz Götz, would sell them from a wagon he pulled with his bike. Six decades later these two prominent companies have come together to sell their adored wares to American children. For generations the magic of a Götz doll was its extraordinary hair, sculptured face, trendy clothing and its soft fabric or vinyl body. Their superior quality and design remain a favorite of doll lovers and collectors. For Spring 2013, the trend of exceptional continues with 13" Muffin and her counterparts 8" Mini Muffin and 16.5" Maxi Muffin. A second line of dolls, 13" Aquinis, will make a splash with tots due to their waterproof vinyl design. They can drink and use the potty! Cosy Aquinis are a softer version that can be cuddled and bathed. Of course the 18” standing, poseable Precious Day dolls make a statement all of their own. Two features make Götz dolls stand above all others. First, their renowned doll hair can be washed, styled (even with a curling iron or blow dryer!) and brushed just like their owner's hair! It's a company secret but the long locks are rooted in the doll's scalp and won't snarl. The hair is proudly made in Germany and shipped to the factory in China where the dolls are made and assembled. Second, these dollies can be tossed in the washing machine! Place the doll in a pillowcase, turn the water to cold, delicate cycle, then let the doll lie, belly down, until dry! Look for these latest offerings plus hundreds of other toys, dolls and games on store shelves or online at www.HABAusa.com. Download Press Release  to view a Sampling of the 2013 Collection